Best Practices For Landing Page Optimisation

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Written By

Joyce Yeung

Date

March 31, 2020

Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Check out the tips below to achieve LPO which can help you acquire more potential customers, lower your customer acquisition costs and significantly improve your business results.

1. Create a fast and mobile-friendly site

Users love fast sites. A long loading time leads to a high bounce rate and abandonment. Also, 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load. Make sure the users can access your page within a few seconds to generate a better conversion rate.

2. Optimize for SEO

To increase the chance for people to find your website via organic search, you should create valued content, incorporate industry-related keywords into your landing pages’ headlines, body text and more. By adopting effective search engine optimization (SEO) techniques, your website can rank higher on Google.

3. Keep it simple

The simple and clean design looks trustworthy and professional. Try to remove unnecessary visuals, navigation elements, and functionalities of the website. The key is to make it as easy as possible for the users to find a solution to their problem. In this way, you can highlight your brand image, products or services, and offers, leading to more conversions as a result.

4. CTAs is the key

Calls to actions (CTAs) is one of the most important elements of a landing page. A call-to-action button should be clear, concise and obvious. Its purpose is to get users to take action – provide their personal information, make an inquiry or become a member. In the end, your goal is to generate sales or capture leads. Urging users to take action is always your priority.

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